Meme theory: Do we come up with ideas or do they, in fact, control us?
One idea that I’ve spent the past three years of my life investigating is that ideas are, to a very real extent, ‘alive’ in their own right – surviving, reproducing, evolving, going extinct, just like living things.
It sounds a harmless proposition, but the implications are quite startling. If ideas are just like living things, then they are subject to Darwinian rules – inherently selfish entities, doing anything and everything they must to survive and propagate. And in this scenario, what are we? Little more than their hosts, their habitats? Vehicles to carry them from one parasitic generation to the next, coerced accomplices to their wild ambitions? If this idea has any substance at all, it will upset a lot of people.
Who invented the tiger? No one. The environment, by acting upon thousands of generations of proto-tigers, selecting some and not others, for whatever reasons, created the tiger we know today. That’s how meme goggles see the invention of the ___________.
People are braver than you think
— Prakash Dharmarajan, Director @ Ogilvy Chennai
Information is the oil of the 21st century, and analytics is the combustion engine.
— Peter Sondergaard, SVP, Gartner, BusinessWire.com | 17 October 2011