information, inspiration + insight

Mapping NFL allegiance via Facebook

Sat, 02 Feb 2013 13:25:11 -0500

Mapping NFL allegiance via Facebook:

This might help the make a bit more sense out of the cognitive...

Sun, 23 Sep 2012 18:15:14 -0400

This might help the make a bit more sense out of the cognitive strategy behind the last 2 years of Old Spice ads. Narratives are much more easily recalled than facts… For example: if you wanted to remember Jeff’s last name, you could try to embed “Jeff Baker Jeff Baker Jeff Baker” in your memory— but you’ll be a lot more successful if you pictured Jeff AS a baker. That image penetrates several layers of cognitive thought, and will remain clearer over time in that it is differentiated from every day life— including every Jeff and every Baker that you ever met.

Free geo-demographic census shapefiles for GIS implementation? YES PLEASE.

Sun, 23 Sep 2012 11:29:54 -0400

Free geo-demographic census shapefiles for GIS implementation? YES PLEASE.

Photo

Wed, 29 Aug 2012 00:57:45 -0400

The moment we first anticipate a potential reward (hope)...

Tue, 28 Aug 2012 12:42:46 -0400

The moment we first anticipate a potential reward (hope) consistently provides a greater dopamine reaction than the moment we receive a guaranteed reward. Fascinating.

Meme theory: Do we come up with ideas or do they, in fact, control us?

Wed, 22 Aug 2012 11:53:00 -0400

“ One idea that I’ve spent the past three years of my life investigating is that ideas...

On the Origin of Theses

Tue, 21 Aug 2012 18:53:56 -0400

On the Origin of Theses: adnausica: Jonnie Hughes presents some of his work on the memetic origins...

The full impact of Nike’s Olympic ambush has hit in the...

Mon, 20 Aug 2012 14:07:00 -0400

The full impact of Nike’s Olympic ambush has hit in the wake of the games… Through the use of a consistent visual identity (those ubiquitous neon green track & field shoes) and the subversive yet empowering “find your greatness” ad campaign, Nike effectively stole the show from Adidas… and with much more targeted ROI.

"People are braver than you think"

Fri, 17 Aug 2012 18:46:47 -0400

“People are braver than you think” - Prakash Dharmarajan, Director @ Ogilvy Chennai

"Information is the oil of the 21st century, and analytics is the combustion engine."

Thu, 14 Jun 2012 12:19:36 -0400

“Information is the oil of the 21st century, and analytics is the combustion engine.” -...

The classic Band-aid ads did a fantastic job of not getting in...

Sat, 02 Jun 2012 16:21:13 -0400

The classic Band-aid ads did a fantastic job of not getting in the way of childhood— these weren’t made for ‘helicopter’ moms— they were meant to enable kids to go out an get hurt. brilliant.

The okCupid blog is incredible, from the perspective of...

Sat, 02 Jun 2012 16:14:00 -0400

The okCupid blog is incredible, from the perspective of interpreting the social sciences. Instead of using standard questions to find matches on the site, any user can ask their own questions— ranging from “are you a cat person or a dog person?” to “do you like to dress up as a ______.” The typical user answers around a thousand of these questions.

Now we have our own notion of what responses are important, demonstrated on the left side, but okCupid has found that when someone indicates that they’ve found a long-term partner from the site, it’s more important that they are a match for the questions on the right.

okCupid analyzes some REALLY clever data sets, with regards to human relationships, sex, love, and other related demographics. Click through to learn more.

2012 Olympic Games P&G ad - “Best Job.” An...

Sun, 13 May 2012 17:16:46 -0400

2012 Olympic Games P&G ad - “Best Job.”

An excellent demonstration of marketing a suite of divergent brands effectively.

2010 Winter Olympics P&G ad - “Kids” An...

Sun, 13 May 2012 17:16:11 -0400

2010 Winter Olympics P&G ad - “Kids”

An excellent demonstration of marketing a suite of divergent brands effectively.

Interactive outdoor advertising, using a swing door next to a...

Thu, 10 May 2012 09:52:45 -0400

Interactive outdoor advertising, using a swing door next to a revolving door… The ad shows a man sleeping next to a revolving series of different attractive women… keeping it classy, Axe.

(Pretty clever though, I have to admit.)

headvertising:

Axe - Revolving Door Ad

Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam

"ROI = Return on Involvement"

Thu, 03 May 2012 18:37:16 -0400

“ROI = Return on Involvement” - Kevin Roberts, CEO of Saatchi & Saatchi @ MIDEM...

"Marketing is [also] dead, because the whole role of marketing as we were brought up with Kotler and..."

Thu, 03 May 2012 18:35:00 -0400

“Marketing is [also] dead, because the whole role of marketing as we were brought up with...

"We live Now, new is dead. I hear all this talk about “New,” nothing is New anymore. By..."

Thu, 03 May 2012 18:31:00 -0400

“We live Now, new is dead. I hear all this talk about “New,” nothing is New...

take this how you will.

Thu, 03 May 2012 12:05:33 -0400

take this how you will.

‘Geek Love,’ The New York Times, newspaper article,...

Wed, 02 May 2012 12:01:19 -0400

‘Geek Love,’ The New York Times, newspaper article, 2008

Exposed to Dungeons & Dragons Early in Life. Design: Sam Potts. Art Direction: Brian Rea